Which is where stuff like Threads comes in. But at that point people are just going to use one service and the "decentralization" aspect doesn't truly exist anymore if one provider can control the majority of traffic.

We already see this to a much smaller extent on most mainstream Mastodon instances where they have gargantuan blocklists and if your friend happens to be on a banned server they're just S.O.L.

So finding a way to make fedi marketable without getting profit-motivated large companies involved is an important challenge.